Each marketing campaign should be specifically geared towards the intended audience. Creating individual specific content will result in a more effective email marketing campaign. Here are some great tips that will help you create emails to connect with your customer base in the best way possible.
You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
Test variations of your subject line via A/B testing. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
The importance of branding your business extends all the way down to your email marketing efforts. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. Doing so can help your readers to recognize your company instantly.
In your emails, give customers an incentive. They will have more interest in doing business with you when they see an advantage to it. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
It is significantly more effective to build your own e-mail list for e-mail marketing than to purchase a list, or acquire the services of a marketing company that has their own lists. The reason for this is that everyone who submits their e-mail address to be a part of your list is interested in the services or products that you have to offer. These people are far more likely to be receptive to your e-mail.
Make sure you let your customers know what kind of emails you will be sending them when you are setting up your subscription form. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This will allow new subscribers to avoid being surprised by the emails you send out.
Your emails should be short and to the point. Use direct language wherever you can. This will show the reader that you respect how much their time is worth. It will also help you to be sure that busy consumers actually read the entire content of your emails. This can be important since emails often contain important information, even at the very end of the text.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Let customers know what to expect from the get-go. When a new subscriber opts in, send an immediate confirmation email that details what the customer can expect to receive from you and how often you will send emails. Filling customers in upfront can prevent future opt-outs and complaints and keep subscribers active.
Remember to send birthday greetings to your subscribers. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
Successful email marketing campaign lists are built organically. Forgo renting or buying pre-made lists, and instead start one from scratch. Get business cards at industry events and have opt-in links on all your web pages. Offer incentives to your subscribers to forward your material to associates they know would be interested. Your niche already has an existing network of social ties within its community, follow those paths.
Avoid over-using exclamation points in your email marketing copy. An exclamation point does not make a poor sales message into a good one. Good marketing copy is punchy and catchy on its own, without the help of added punctuation. Focus on writing quality copy, not on how many exclamation marks you can use.
As you’ve read, you must use grouping methods for your email campaign. By listening to your customers’ needs, you are delivering messages that may spark interest in your company. Use the tips you’ve read here to create amazing email marketing campaigns which work.
